Top
Testimonial

Our best July on record was almost doubled this year since partnering with Ingenuity.

- Client Orthodontist, Ft. Walton Beach, FL

« Defining Your (orthodontic) Brand and the Language of the Patient Referral | Main | Braces in the News »
Monday
Apr262010

Back from Char Eash's meeting, on the way to the AAO

DateMonday, April 26, 2010 at 6:01PM AuthorIngenuity

I was humbled to be one of Profit Marketing Systems South's two featured speakers at this year's meeting in Clearwater, FL.  Char is a special and rare talent in orthodontic practice consultation, so being invited to speak at her symposium was a spectacular honor.  What's more, having so many practices from across the country assembled in one location really afforded us with the opportunity to hear first hand accounts of issues facing orthodontic practices and how marketing and PR efforts seem to be something for which all are hungry.

Ingenuity's presentation was "Patient Referral Growth via New Media Marketing," and was enthusiastically received.  In posts to come, I will provide snippets as journal entries and will solicit feedback.  In fact, it has been requested that we begin offering monthly and/or quarterly "Orthodontic Marketing Webinars," which we will gladly launch on the other side of the AAO Annual Meeting.

One of the key elements of the presentation on which I was called to spend considerably more time than I had intended dealt with "defining your brand and the language of the patient referral."  Thus I'll present that as the first journal installment, followed by "social networks and the orthodontic practice" and "using orthodontic contests as a recruitment tool."  Thus we have our agenda!

That's the update, I look forward to seeing one and all at the AAO.  Ours is booth 543, so please stop by and see us.  We'd love to meet you and hear about your practice!

 

Comment2 Comments | Reference7 References |
tagged , ,

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (7)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Pretty good post
    at free online movies on February 18, 2011
    I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.
  • Response
    Response: check over here
    at check over here on November 7, 2013
    Terrific Web site, Keep up the beneficial work. thnx.
  • Response
    Response: United Cash Loans
    at United Cash Loans on May 8, 2014
    Back from Char Eash's meeting, on the way to the AAO - Orthodontist Marketing and Contest Ideas - Ingenuity Orthodontic Marketing System
  • Response
    Response: United Cash Loans
    at United Cash Loans on May 9, 2014
    Back from Char Eash's meeting, on the way to the AAO - Orthodontist Marketing and Contest Ideas - Ingenuity Orthodontic Marketing System
  • Response
    Response: United Cash Loans
    at United Cash Loans on May 9, 2014
    Back from Char Eash's meeting, on the way to the AAO - Orthodontist Marketing and Contest Ideas - Ingenuity Orthodontic Marketing System
  • Response
    Response: Tiffany Jewellery
    at Tiffany Jewellery on September 14, 2014
    Back from Char Eash's meeting, on the way to the AAO - Orthodontist Marketing and Contest Ideas - Ingenuity Orthodontic Marketing System
  • Response
    Response: web site
    at web site on September 20, 2014
    Back from Char Eash's meeting, on the way to the AAO - Orthodontist Marketing and Contest Ideas - Ingenuity Orthodontic Marketing System

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.

Notify me of follow-up comments via email.