I was humbled to be one of Profit Marketing Systems South's two featured speakers at this year's meeting in Clearwater, FL. Char is a special and rare talent in orthodontic practice consultation, so being invited to speak at her symposium was a spectacular honor. What's more, having so many practices from across the country assembled in one location really afforded us with the opportunity to hear first hand accounts of issues facing orthodontic practices and how marketing and PR efforts seem to be something for which all are hungry.
Ingenuity's presentation was "Patient Referral Growth via New Media Marketing," and was enthusiastically received. In posts to come, I will provide snippets as journal entries and will solicit feedback. In fact, it has been requested that we begin offering monthly and/or quarterly "Orthodontic Marketing Webinars," which we will gladly launch on the other side of the AAO Annual Meeting.
One of the key elements of the presentation on which I was called to spend considerably more time than I had intended dealt with "defining your brand and the language of the patient referral." Thus I'll present that as the first journal installment, followed by "social networks and the orthodontic practice" and "using orthodontic contests as a recruitment tool." Thus we have our agenda!
That's the update, I look forward to seeing one and all at the AAO. Ours is booth 543, so please stop by and see us. We'd love to meet you and hear about your practice!