Braces in the News

Not so much that this article is news, you as an orthodontist and member of the AAO have seen the releases that indicate the rise in number of adults getting braces, but I noted something that was worth discussion.  You'll notice that when such stories are covered, usually the writer or reporter sites ONE expert in the field. Such is the case in the linked article.  

Getting featured in local news spots not only builds brand equity in the minds of your prospective patients, but it can also help your practice's search engine rankings as the article is posted to the web.  What's more, having multiple and varied articles about you and your practice will create buzz and pride among your staff and patients.

So maybe it's worth the effort of emailing the "Health Editor" of your local paper(s) and introducing yourself. Throw out an idea for a story, "The medical benefits of orthodontic treatment," or such.  You will be surprised at the response you get!

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