Search Engine Optimization
The vast majority of orthodontic websites are created by one of a very few companies that specialize in such. As a consequence, most of the sites created by these companies are optimized for the search engines almost identically. The result is that your site is usually left to “fend for itself” in placing high on search engines such as Google, Bing, and Yahoo due to the fact. Let Ingenuity move you to the top.
Ingenuity works hand in hand with your website host and/or designer to perform the following on-page optimization tasks:
- Verify Website Architecture and Construction
- Construct optimized Meta Page Titles and Descriptions
- Verify correct use of Heading and Subheading Tags
- Provide optimized html code as needed
- Review and optimize website content for improved search engine optimization
Ingenuity then performs off-page optimization to help “validate” your site with the search engines thereby increasing its ability to place at the top for specified searches.
- Claim and create Google and Bing Places pages
- Submission to local search directories
- Submission to orthodontic and dental specific directories
- Creation of high PR backlinks
- Creation and submission of press releases
- Article submission with high value keyword placement
Ingenuity’s stance on the value of high search engine ranking is probably different than that which you would hear from most SEO firms. The value is not realized in creating hundreds of new consults. While that may well occur, the real value is in providing a psychological imprint on the would-be patient that yours is the top practice in the market. Therefore, high search engine ranking alone does not alone create vast, unabated growth. It is one facet, that, when combined with the additional social media marketing strategies implemented by Ingenuity, cements a “brand image” that yields growth. And this growth continues to compound itself as we continue to bring more patients into the social media conversation.